The DMDS Team Blog

25Jun/100

You want Canadian Content? Well, we’ve got Canadian Content!

Yep, DMDS is loaded with tons of content classified as Canadian by your friends and ours at the CRTC. Recently we’ve added the ability to select whether to display CanCon on each release in DMDS. So fear not Canadian Music Directors, we're going to show you how to display CanCon on your account. Plus if you’re an artist or label looking for spins on Canadian radio we'll tell you a little more about CanCon and how it helps you get airplay.

Canadian Music Directors, listen up! Here’s how to make sure that you can see the Canadian Content (or CanCon) field in your Track Library. Log into DMDS in your web browser and click on Preferences on the top-right of your screen. It's located right next to the Log Out link. Then click on System Settings and check Show CANCON Values. Make sure that you click the Save Preferences button before leaving this screen.

Canadian Content System Settings

Check "Show CANCON Values"

Now when you click Library at the top of the page. You’ll see an area on the right hand side of the screen called Field Options. Click on that and check the checkbox next to CanCon.  A red maple leaf appears next to each CanCon release.

So how does Canadian Content work anyway? Depending on the format, Canadian radio broadcasters are required to play at least 35% Canadian Content in their rotations between 6am to 6pm. The CRTC reviews the monthly logs for different stations to ensure that they’re meeting CanCon requirements. Canadian broadcasters who don’t play their quota for CanCon receive fines from the CRTC so they really want to see Canadian content.

Is your track CanCon? The CRTC looks at the following when determining whether tracks are CanCon or not:

  • M (music) — the music is composed entirely by a Canadian.
  • A (artist) — the music is, or the lyrics are, performed principally by a Canadian.
  • P (production) — the musical selection consists of a performance that is:
    • recorded wholly in Canada, or
    • performed wholly in Canada and broadcast live in Canada.
  • L (lyrics) — the lyrics are written entirely by a Canadian.

If your track meets two of the following criteria then you’ve got yourself a nice slice of CanCon! Notice how the first letters of these four criteria spell MAPL? When you’re sending out this track on DMDS, make sure you select the right MAPL settings from your DMDS App or edit the track in your File Manager. If you need help with this, give us a call at 1-866-992-9902 and we’ll let you speak with a real, live person who can show you how to do this.

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