The DMDS Team Blog


DMDS Newsletter #5


MTV Networks - Music Video Delivery
Inaugural Street Idol Winner Announced
Changing Frequency of Email Notifications
Release Type
User Profile: Emilienne Gray

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MTV Networks - Music Video Delivery

DMDS has entered into a multi-year agreement with MTV Networks, a division of Viacom International Inc., which integrates DMDS Music Video deliveries into their internal workflow, providing an easier, faster, and more cost-effective way for labels and artists to submit music videos for broadcast. MTV Networks Music Group includes music video channels MTV, MTV2, VH1, VH1 Classic, VH1 Soul, CMT, and CMT Pure.

For more information on how you can submit music videos to MTV Networks and other major television broadcast outlets via DMDS email or call 1-866-992-9902.

Inaugural Street Idol Winner Announced

Congratulations to Hamilton, ON based rockers Dean Lickyer on capturing first prize of the first ever Street Idol song competition held at Canadian Music Week 2010 and hosted by RDR Music Group and DMDS.

Dean Lickyer submitted "Get Your Own", which was judged by a panel of top indie radio trackers against over 100 other songs across all genres. "Get Your Own" advanced through 3 rounds of judging, narrowly edging out Dale Penner's "The Word" in an extremely close vote to win the $3000+ package of prizes including nationwide radio distribution via DMDS, a complimentary radio tracking package, a delegate pass to CMW 2011, a banner ad on, and more. When reached by SMS en route to Charlottetown where they begin the first busy month of shows as part of an Eastern Canada tour, the prompt reply was "Wicked. This will really help us out."

You can connect with the band via Facebook, MySpace and Twitter at, or email Thanks to everyone involved for making Street Idol a resounding success.

Dean Lickyer

Changing Frequency of Email Notifications

  1. Log in to DMDS at
  2. Click Preferences at the top-right of the page.
  3. Click the Notifications tab, select Daily, Weekly, or None from the drop-down menu and click Save Preferences.

Changing Frequency of Email Notifications

New Feature: Release Type

Release type icons are a quick, easy way for you to see what’s included in a release right from your library without a single click of your mouse. If you’re creating a release just select the release type from the Basic Information tab. Choose from the following types:

Single A promotional recording or promo
Mixes Multiple mixes for the same song
Sampler A compilation of songs from a record label, these are usually not retail releases
Album A collection of songs distributed by the record label, a retail release
Audio/Video A compilation of audio and video files
Video A video release, contains only video, usually for broadcast


"Gettin' Over You"

David Guetta & Chris Willis feat Fergie & LMFAO



"You And Your Heart"

Jack Johnson

"Plundered My Soul"

The Rolling Stones

"This Afternoon"



"Don't Let Your Feet Touch Ground"

Ash Koley

"Gettin' Over You"

David Guetta & Chris Willis feat Fergie & LMFAO

"Cum On Feel The Noize"

Lucky Uke


Rob Thomas

"One Light Left In Heaven (2010 Juno Awards)"

Blue Rodeo


Emilienne Gray

Emilienne Gray

Senior Vice President, Talent & Music Programming and Strategy

Emilienne on DMDS:

"By implementing YANGAROO’s cutting-edge DMDS 5.0 platform, we hope to enhance the efficiency and cost-effectiveness of our music video delivery process while significantly reducing its environmental impact."

In this position, Ms. Gray is responsible for helping create and implement the music programming strategy for MTV and all its relevant services including sister network MTV2; mtvU, MTV's network created specifically for the college audience; digital networks MTV Jams and MTV Hits; as well as MTV On-Demand and MTV Mobile. She also oversees music strategy for the successful VH1 and VH1 Soul brands.

As part of her leadership responsibilities, Ms. Gray has led the integration of market research into music program planning and development, brand positioning and content development. Through her programming expertise, she has been able to bring more focus to the programming of music based shows, contributing to the development and launch of the well received music franchises for both MTV and VH1: The Leak (an exclusive, online album preview),Discover & Download (new music discovery, on-air & online) and P.U.S.H. (artist driven music initiative…One Artist + One Week = PUSH).

She has led a project which analyzed and quantified the value of exposure on MTV, enabling many business partners in the music industry to see the impact exposure on MTV can offer their artists. She also works closely with the MTV and VH1's ad sales teams to prescribe and convey to business partners the value that both brands bring to their clients. She has also spearheaded a major project to redesign all schedule-to-air processes across 5 channels, streamlining work-flow and creating new quality controls which have not only reduced the potential for any errors but have resulted in greater efficiencies and fine-tuned operational costs. Recently, Ms. Gray led the project to upgrade MTV Networks Music Video Acquisition to an entirely digital process. The new system will enhance efficiency and cost-effectiveness of MTV Networks music video delivery process, while significantly reducing its environmental impact.

Additionally, Ms. Gray developed the music programming strategy for the launch of VH1's Caribbean channel, Tempo, which has since been spun off, playing a key role in the marketing strategy that resulted in a multi-year, multi-million dollar sponsorship. She was also responsible for helping launch the successful digital brands mtvU, MTV Hits, MTV Jams and MTV Mobile, which currently still live under the MTV brand.

Ms. Gray was born in Cameroon raised in France and began her career in Germany. Prior to her career as a television and entertainment industry executive, Ms. Gray toured the world as a performing artist/singer. Her tenure at MTV Networks started at VH1 Germany in the Hamburg office as a Schedule Coordinator. Ms. Gray quickly progressed to Head of Music Programming for MTV Central Europe. There, she redefined the music programming strategy of the channel, successfully gaining the number one market position within the targeted demographic.

Ms. Gray serves as the Co-Chair of MTV Networks African American employee affinity group. She has received the prestigious internal ‘Share the Vision Award’ for her exceptional contributions to the company’s growth. Ms. Gray is also a member of the NAMIC (National Association for Multi-ethnicity in Communications) and NAFE (National Association of Female Executives).

Ms. Gray received her B.S in Economics from Universite Paris X (France) and the Harvard Business School’s Executive Management Program (CTAM Educational Foundation) . She is married with a daughter and a young son and is based in New York City.

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