The DMDS Team Blog

19Aug/090

YANGAROO’S DMDS 5.0 DELIVERS FIRST BROADCAST-QUALITY MUSIC VIDEO IN U.S.

8/19/2009 9:00:00 AM

TORONTO, CANADA – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has successfully delivered the first full broadcast-quality music video utilizing its patented Digital Media Distribution System (DMDS) 5.0 in the United States. E1 Entertainment in New York (AIM: ETO), a leading international entertainment content and distribution business, successfully delivered the Arkaea “Locust” video to major music video broadcasters. This is another significant milestone in YANGAROO’s technology program to digitize broadcast media delivery workflows and reduce reliance on the physical delivery of DVDs and Beta SP tapes.

The DMDS team worked closely with E1 to refine the process for digitally distributing broadcast-quality music videos utilizing a process that includes the enabling of the file for online availability across YANGAROO’s DMDS network for streaming and provision of a frame-accurate preview quality version of the file with the time-code burned in. The full, broadcast-quality video file can be easily integrated into Online Editing Suites, On-Air Playback Servers and stored in a Digital Archive Server. The files are 50mbit IMX in an MXF OP1a container that maintain both time-code and closed captioning for the underlying video.

“Our friends at YANGAROO approached us about taking part in this digital video file delivery test and we just jumped at the opportunity. In a perfect world, we would love to deliver all our video submissions to major television broadcasters digitally versus the traditional Beta SP route,” said John Franck, Senior Vice President for E1 Music/NY. “DMDS is fast, much less expensive, gives perfect quality and is environmentally-friendly to boot.”

“Working closely with E1 and U.S.-based broadcasters, we have developed a process for using our DMDS 5.0 technology for broadcast-quality video delivery,” said Richard Klosa, Chief Technology Officer, YANGAROO Inc. “The digital process is far more efficient in terms of time and cost, which meets the growing needs of the music and broadcast industries. It is estimated that the market for music video distribution via DMDS in North America exceeds $10 million.”

The DMDS 5.0 platform is the culmination of months of planning and development, and a major financial investment, based on customer requests, user feedback and the specific needs of organizations to move and market digital media files securely and efficiently. Currently, a number of additional trials and pilot projects are underway with major advertising customers and broadcasters throughout North America. For a full list of features added to the new version of DMDS 5.0 or to take a tour of the product, please visit www.dmds.com.

About E1 Entertainment:

E1 Entertainment (AIM: ETO) is a leading independent entertainment content owner that acquires film, television and music rights and exploits these rights in all media in more than 190 countries. The company currently operates in U.S., Canada, the UK, Holland and Belgium through its four primary businesses units: E1 Television, E1 Films, E1 Music and E1 Distribution. These businesses collectively represent E1’s extensive expertise in film distribution, television and music production/distribution, Kids content, Licensing and Distribution. E1’s content library includes more than 3,700 feature films, 2,700 hours of original television programming and 15,000 music tracks.

About YANGAROO:

YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO's DMDS has made over six million deliveries of over 21,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 U.S. broadcast chains. U.S. record labels made over 2 million deliveries of songs via DMDS in 2008. DMDS is the only system that can digitally deliver music and broadcast quality video across the U.S., Canada and the U.K.

Named one of Canada’s Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit
www.yangaroo.com.

Contacts:
Matthew Caldecutt / Gina Preoteasa
Trylon SMR
212/725-2295
matthew@trylonsmr.com / gina@trylonsmr.com

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
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