The DMDS Team Blog

12Aug/090

YANGAROO DELIVERS FIRST BROADCAST-QUALITY MUSIC VIDEO FOR SONY MUSIC ENTERTAINMENT CANADA INC

8/12/2009 9:00:00 AM

New Shakira Video Delivered to MusiquePlus Via YANGAROO’s DMDS 5.0

TORONTO, CANADA – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, has delivered the first full broadcast-quality music video utilizing its patented Digital Media Distribution System (DMDS) in Canada. Sony Music used DMDS to successfully deliver the video for Shakira’s “She Wolf” to Montreal-based MusiquePlus in a full, broadcast-ready format.

YANGAROO’s team worked closely with both Sony Music and MusiquePlus to refine the process for digitally distributing broadcast-quality music videos utilizing DMDS 5.0, a process that includes the enabling of the file for online availability across YANGAROO’s DMDS network for streaming and a frame-accurate preview quality version of the file with time-code burned in. The DMDS delivered file can be easily integrated into Online Editing Suites, On-Air Playback Servers and stored in a Digital Archive Server. The files are 50mbit IMX in an MXF OP1a container that maintain both time-code and closed captioning for the underlying video.

“Early on, Sony and YANGAROO worked together to develop DMDS for audio delivery and we wanted to have the same kind of input with DMDS 5.0 for the delivery of broadcast quality music videos,” said Warren Copnick, Director National Promotion, Sony Music Entertainment Canada. “Once again, we are leading the way, offering a faster, less expensive, and environmentally friendly solution.”

“DMDS enables us to receive music videos as soon as they’re available,” said Evelyne Ouellet, Vice-President Marketing and Communication, MusiquePlus. “Now, our viewers will have ready access to their performers’ latest videos sooner and we’ll experience the same benefits as the music industry, which is shedding physical delivery for digital distribution.”

“Working hand in hand with our partners, we have developed a process for using our DMDS 5.0 technology for broadcast-quality video delivery,” said Richard Klosa, Chief Technology Officer, YANGAROO Inc. “The digital process is more efficient, saving time and cost, satisfying the needs of the music industry, and will provide a significant new revenue stream for YANGAROO.”

The DMDS 5.0 platform is the culmination of months of planning and development, and a major financial investment, based on user feedback and the specific needs of organizations to move and market digital files securely and efficiently. Currently, a number of additional trials and pilot projects are underway with major advertising customers and broadcasters throughout North America.

For a full list of features added to the new version of DMDS 5.0 or to take a tour of the product, please visit www.dmds.com.

About Sony Music Entertainment Canada Inc.:

Sony Music Entertainment Canada Inc. is the Canadian subsidiary of Sony Music Entertainment, a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. For more information, visit www.sonymusic.com.

About MusiquePlus:

MusiquePlus, an Astral Media Television Network; Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information about Astral Media, please visit www.astralmedia.com.

About YANGAROO:

YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO's DMDS has made over six million deliveries of over 21,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 U.S. broadcast chains. U.S. record labels made over 2 million deliveries of songs via DMDS in 2008. DMDS is the only system that can digitally deliver music and broadcast quality video across the U.S., Canada and the U.K.

Named one of Canada’s Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.

Contacts:
Matthew Caldecutt / Gina Preoteasa
Trylon SMR
212/725-2295
matthew@trylonsmr.com / gina@trylonsmr.com

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
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