The DMDS Team Blog

25Mar/090

YANGAROO’S DMDS 5.0 YIELDS SAVINGS AND ENABLES GREEN INITIATIVE FOR CANADA’S JUNO AWARDS

3/25/2009 9:00:00 AM

TORONTO, CANADA – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media distribution company, is pleased to announce that YANGAROO’S Digital Media Distribution System (DMDS) successfully reduced costs and provided an environmentally-friendly method for distributing music and enabling the judging process for The Canadian Academy of Recording Arts and Sciences (CARAS) in association with this year’s JUNO Awards.

Thanks to the technological capabilities of YANGAROO’s new DMDS 5.0 platform, more than 300 jury and 1,700 Academy members were able to review submitted materials online, eliminating the need for a third-party supplier to collect, manage and distribute in the range of 15,000 physical CDs. The digital process helped to reduce both costs and waste from packaging and shipping materials across the country.

With DMDS 5.0, jury and Academy members accessed the music by either downloading it to burn on a CD or uploading it to an iPod. All promotional materials that were submitted with the music were also digitally accessible. Votes were then cast online in the specific category or categories that applied and DMDS 5.0 provided CARAS with detailed reports of the entire process.

“YANGAROO is an excellent partner that took the time to understand CARAS’ commitment to sustainability, and customized a solution to meet our needs and exceeded our expectations. We look forward to growing with DMDS over the course of our three-year partnership,” said Brenna Knought, Manager, Awards & Special Events.

“Once again, the Canadian Music Industry leads the way,” said Cliff Hunt, Chairman and COO of YANGAROO Inc. “This digital delivery process made possible by DMDS 5.0 proved to be faster, more efficient, less expensive, and helped protect the environment. With its successful completion, we hope to engage other organizations in similar deals.”

The initial phase of voting for The 2009 JUNO Awards was completed on February 3 with the announcement of the JUNO nominees and the final voting was completed on March 2. The results were delivered to PricewaterhouseCoopers, and will be announced at the upcoming JUNO Awards show, which will be broadcast live from Vancouver, March 29 on CTV.

About YANGAROO:

YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO's DMDS has made over six million deliveries of over 21,000 songs from more than 600 record labels to destinations which include radio stations representing over 35 U.S. broadcast chains. U.S. record labels made over 2 million deliveries of songs via DMDS in 2008. DMDS is the only system that can digitally deliver music across the U.S., Canada and the U.K.

YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com.

Contacts:
Matthew Caldecutt / Gina Preoteasa
Trylon SMR
212/725-2295
matthew@trylonsmr.com / gina@trylonsmr.com

The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
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