The DMDS Team Blog


Don’t Think Traditional Radio Matters? Then Read This…

Nielsen data, via, shows songs shows songs played over the radio airwaves reach an exponentially larger audience than those streamed in the interweb wilderness.  The bottom line? Radio airplay is still the best opportunity to reach the largest audience.

The first chart compares the number of songs streamed online to the number played across traditional airwaves in the US, specifically between the dates of January 3rd and May 1st of this year. The second weights those plays against the total audience for each play/spin. The data was compiled by Nielsen, and presented at the NARM conference in Los Angeles on Wednesday.

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