The DMDS Team Blog


“The Night Before Christmas” Gets A Makeover By The Most Recognized Voices In The Country To Raise Money For Children

For the first time ever, 31 of the country’s top voice over pros joined forces to raise money for children. The group gathered last week to record “’Twas the Night Before Christmas.” The recording will be released this week and all sales and donations to Prime Time Voices For Children will benefit Mattel Children’s Hospital UCLA.

Los Angeles, California, December 5, 2011— The country’s top voice over pros, led by Joe Cipriano, gathered in studios this week to donate their time and talent to Prime Time Voices For Children. This is the first time that the people whose voices are heard every day on TV, radio and in movie theaters have had the opportunity to participate in a recording project and live performance for a cause such as this.

Joe Cipriano produced the project and brought in John Masecar for the sound design of the classic holiday poem. Steve Bravin and his team at Killer Tracks, courtesy of Universal Music Group donated the music free of licensing fees to the cause. The track can be purchased on, Amazon, and iTunes. Donations can be made through Fundly.

 "With so many stations presenting 24 hour a day Christmas programming for the season," says Cipriano, "we felt there was an opportunity to offer up new and unique holiday content for radio programmers and music directors to freshen up their playlists of holiday classics and do some good for children."

The cast includes well-known movie trailer voices such as Ashton Smith, Ben Patrick Johnson and Scott Rummell, TV network voices Cipriano (CBS), Rino Romano (NBC), Randy Thomas (ET) and George DelHoyo (Fox) and animation voice actors Bob Bergen (Porky Pig) and Pat Fraley (Ghostbusters) join the cast of 31 voice actors.

The group has made the track available for radio stations to download, courtesy of Yangaroo’s Digital Media Distribution System (DMDS) at All are encouraged to include a donation link on their website so that listeners can make a donation to Prime Time Voices For Children to benefit Mattel Children's Hospital UCLA. The group requests that radio stations mention the donation button on-air before and after playing the recording.

To purchase a download of “‘Twas The Night Before Christmas”, make additional donations and get exclusive information about the cast and the project, visit


YANGAROO Simplifies Ad Delivery with Integration of Ad-ID

Single-Click Syncs Data Between Brands, Agencies and Broadcasters

TORONTO, CANADA – YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry’s leading secure digital media distribution company, today announced the completion of an integration with Ad-ID, the unique ad identifier developed by the American Association of Advertising Agencies (4 A’s) and the Association of National Advertisers, Inc. (ANA).

Rather than re-enter all of the information related to an ad, brands and agencies utilizing YANGAROO’s DMDS Platform can simply click a button that will automatically populate data from their Ad-ID account.  This information can be utilized within the DMDS system to more effectively manage advertising assets or run advanced reports.  The stations receiving materials via DMDS can receive this data in a multitude of formats, leading to more accurate fulfillment with data that can be automatically synchronized into the most popular playback and automation tools in the industry.

“We are pleased that digital delivery firms are continuing to adopt Ad-ID,” said Harold Geller, Senior Vice President of Cross-Industry Workflow at the 4A’s.  “With this integration we are pleased that YANGAROO has taken things a step further in an attempt to provide enhanced data to broadcasters in a format they can easily integrate with their systems.  That’s exactly what the 4A’s and ANA set out to achieve with Ad-ID.”

This integration is part of an on-going project at YANGAROO to eliminate the use of a “slate” in its file delivery platform.  Currently, all ads and music videos contain 5 seconds of video information at their start which provides basic data like the brand, length and runtime.  This is an unnecessary legacy associated with tape delivery and creates larger files and manual re-entry of data when received by broadcasters.  Through its membership in the Advanced Media Workflow Association (AMWA), YANGAROO will fully support the AS-12 specification, which will embed all of the slate information (including Ad-ID data) inside the actual file.  This means that any system


Charting for the week of Dec. 5th

Top Downloads:

  1. Lady Gaga – White Christmas (Universal)
  2. Bryan Adams – Merry Christmas (Universal)
  3. Jason McCoy – Meet Me Under The Mistletoe (EMI)
  4. Prince – Extralovable (Universal)
  5. Taylor Swift – Ours (Big Machine/Open Road)
  6. The Killers – The Cowboys Christmas Ball (Universal)
  7. Jason Derulo – Breathing (Warner)
  8. The Trews – Coming Home (Universal)
  9. Justin Bieber ft. The Band Perry – Home This Christmas (Universal)
  10. Spirit Of The West – Bulembu (Warner)

*Top Downloads are the most downloaded Singles in the given period

Most Active Indies:

  1. Taylor Swift – Ours (Big Machine/Open Road)
  2. Steve Gibson with Jess Moskaluke – Amanda (L. Tutty Promo)
  3. Monster Truck – Sworded Beest (Frontside)
  4. Trevor Murray – Greatest Present Of All (Indie)
  5. Adele – Set Fire To The Rain (XL/Beggars)
  6. Craig Moritz – Christmas Down In Mexico (Pitbull
  7. Nukky Grissom – I Wonder Where You Are (Game)
  8. Aaron Pritchett & Lisa Manis – Santa Claus Is Coming To Town (Awesome/DMD Promo)
  9. Keb Mo – Shopping On Christmas Eve (Yolabelle/Ryko)
  10. Skag Barons – When I Bleed (AMtoFM Promo)

*Most Active Indies are the most streamed and downloaded Singles in the given period on releases not directly promoted by any of the four "major" record labels.

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DMDS Profile: Will Vill / Barrio Jamz

Will Vill, an emcee from New York, is an artist signed to the label Barrio Jamz with his eye on the crown and plans to get there with hard work and serious dedication. Will Vill plans to earn respect simply by releasing tracks filled with lyrics that relate to real life experiences, issues and challenges he faces while living in the ghetto.

His powerful lyrics and talented use of wordplay that are heard in his singles like ‘The Devil in a Blue Dress’, has gotten him recognized by many hip-hop veterans like Mos Def, Dead Prez, Zach de la Rocha and The Roots, in which he was given the opportunity to perform with. Not only was his music recognized by veterans, but the New York Times and Esquire also noticed his dedication towards his music. His singles like ‘Cop Shot’ and ‘Man Listen’ have gotten a lot of play on college radio stations, and ‘Man Listen’ was charted #1 on the Rap Attack Lives College Hip-Hop Charts.

Will Vill released 3 mix tapes starting in 2010 entitled, ‘Hood World Order’, ‘I Came to Bring the Sword’, and most recently ‘Verbal Violence’. Currently, his second album, ‘Mangattan’ is the most important project he’s working on and plans to release it in early 2012.

On November 18th, Will Vill received the The Freshman award from mtvU with his video for the song ‘Get Fresh’ from his upcoming album. We had the chance to speak to Will Vill about his recent success.

1)      It seems as though it was an uphill climb from ‘Confuzed’ to ‘Get Fresh’. Was there a time where you felt like going on a hiatus? What made you continue to push on?

It's been an uphill climb since the beginning. I'm used to adversity and I believe that's what shaped me into